where there's a will,
there's a wayfair.

here's the deal
Wayfair wants to boost sales.

Wayfair was among the first to try to make life easier for their customers by using augmented reality to enhance user experience.

the real deal

Busy people appreciate the easy user experience that comes with shopping on Wayfair.com,

along with the fact that AR enables you to actually visualize the product in your home.

seal the deal

Leveraged this use of AR to create print ads centered around this technology, coupled with their brand value of making your life better.

partnership:

wayfair + mta at hudson yards

Wayfair furnishes a space in the 34th Street Hudson Yards subway station in New York City during the ICFF (International Contemporary Furniture Fair).

This is the closest subway station to the event venue, Jacob K. Javits Convention Center.

Visitors can use the Wayfair app to detect what pieces are featured, change the color of items, and immediately make purchases.

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the pop-up store

Wayfair launches a pop-up store in the Shops at Columbus Circle.

Some sample merchandise will be displayed, as well as personal shoppers who will evaluate clients’ current living areas by appointment and help them shop for the perfect redecoration or refresh.

Update: It's been rumored that Wayfair will begin opening brick & mortar locations in addition to their existing outlet location in Kentucky. Remember where you heard it first, folks.

Your Interior Decorator

Wayfair launches a subscription service of small home goods for subscribers to try. Only pay for the ones you like, and return the ones you don’t. Products include accent lamps, mirrors, small figures.

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Partnership with Airbnb

Wayfair partnership with Airbnb to temporarily furnish
Airbnb Plus living spaces.

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Partnership with Marie Kondo

Marie Kondo partnership to create exclusive storage/organization products to compete with
The Container Store.

This partnership will spark joy.

 Christina Kofron 2020.