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Unexpected Opportunites

here's the deal

Queensborough Community College wants to become the number one choice for students attending community college in Queens.​

 

the real deal

There are so many exciting things about Queensborough that potential students are unaware of. We want to draw attention to the highlights and hidden gems of Queensborough that most people are unaware of when they think of community colleges.

 

seal the deal

Create a striking 360-degree campaign that does not look like every other college campaign highlighting the unknown, unexpected opportunities afforded by Queensborough.

Print campaign

Illustrates a real student story with a surprising fact about Queensborough that. the student did not expect to encounter at a community college

Print campaign: phase ii

Phase 2 of the campaign would feature unexpected facts about faculty members.

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Print campaign: phase iiI

Phase 3 of the campaign would feature unexpected facts about the College and its accreditations.

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dedicated campaign landing page

The URL on each ad of the campaign would take a viewer to a dedicated landing page with each featured story with a CTA and a direct link to our Admissions page

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brochure redesign

Brochure redesign incorporating "know" to encapsulate the campaign across all platforms, including internal design

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We received a multitude of positive feedback on the brochure redesign from discerning faculty members.

website rebrand

We rebranded sections of our website to incorporate the campaign.

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