There's never a bad time for mochi
the big deal
Get people to choose my/mo mochi as an anytime snack while increasing Americans' awareness of what mochi actually is.
the real deal
Mochi is the self-contained "portable ice cream". It can be taken anywhere and enjoyed anywhere.
seal the deal
Print ad campaign for my/mo. Use extreme situations to show there's never a bad time for my/mo.
Partner: Shane Tepper