There's never a bad time for mochi

the big deal

Get people to choose my/mo mochi as an anytime snack while increasing Americans' awareness of what mochi actually is.

the real deal

Mochi is the self-contained "portable ice cream". It can be taken anywhere and enjoyed anywhere.

seal the deal

Print ad campaign for my/mo. Use extreme situations to show there's never a bad time for my/mo.

Partner: Shane Tepper

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 Christina Kofron 2020.