How do we change the perception that FIAT is only a sub-compact car company, and that FIAT now offers a viable SUV option,
and that the 500X is the best option in its class? Millennials love the idea of being "extra". Print ad campaign for FIAT 500x indicating that the crossover is larger than most in its class, and also larger than other FIAT models. The image of the vehicle is cropped off the page, indicating that it is so large, it does not fit within the confines of the ad.
Dayyyummm gurl. How much junk you got in that trunk?
Partner: Sarai Perez