Experience the Effects of a
Brilliant Smile

the big deal

Crest Whitestrips are the best over-the-counter whitening solution, but how do you make them stand out in an over-saturated market?

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the real deal
By using Crest Whitestrips, you will have more confidence, which will drastically impact your life in a positive way.

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seal the deal

​Print campaign using photos to put the viewer in a first person point-of-view of the situation. The copy is a play on a "warning label" conveying what the effects of using Whitestrips could be. The effects are positive, but would be surprising, as a result of overconfidence of using the Whitestrips.

Using shades of blue fading around the photos gives the viewer a dreamy, surreal feeling as if dreaming of a brighter smile.