Providing options to those who have none.

the big deal:

How do we increase donations to the American Red Cross?

the real deal:
In the face of disaster, we may not always have the confidence to think that we can make the difference--
but when we come together, we can accomplish so much more than we think possible.

sealing the deal:

In this campaign, we want to highlight what’s possible when you use The Red Cross’ resources and get involved yourself.

Print ads use the red cross as the letter T in words about the red cross to show that the red cross is part of humanitarian efforts,
as well as there to help in the face of adversity.

Partner: Emily Herrera

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partnership with GoFundMe 

In this part of the campaign, we’ve created a new feature for GoFundMe to promote donations by adding a way to vet those hosting fundraisers. We found how lack of authenticity could deter some people from donating, with more and more stories in the media about scammers on fundraising sites, it was only logical to make something that could give potential donors a peace of mind.

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partnership with Facebook

In this part of the campaign, we partner with Facebook to offer a new feature supporting disaster relief. Facebook’s current feature allows the user to mark themselves safe and check on their friends, but we wanted to give users a way to access help for themselves or others whom they see are in need of assistance. With this feature, you can now mark yourself unsafe and be rerouted to resources through Red Cross. It will also alert your friends.

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augmented
reality

Augmented reality in JFK International Airport shows what it's like during an emergency.
Call to action to donate to the Red Cross encourages people to donate.

 Christina Kofron 2020.