Set Yourself Apart from the Swarm
here's the deal
How do we raise awareness for Bumble Bizz and Bumble BFF?
the real deal
Bumble is a different type of dating platform, especially now with the introduction of Bumble Bizz and Bumble BFF.
Bumble really stands out from the crowd.
seal the deal
A beehive is illustrated with one bee "set apart" from the rest of the bees, indicating that by using the Bumble app, the user will set themselves apart from the crowd. This is also indicated through the tagline "Set yourself apart from the swarm." This campaign draws awareness for the newer additions to Bumble: Bumble BFF (to make platonic connections) and Bumble Bizz (to make Business connections).