If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
​
Other facts you probably won't have time to read, but supposedly showcase my personality:
​
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
​
Other facts you probably won't have time to read, but supposedly showcase my personality:
​
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
​
Other facts you probably won't have time to read, but supposedly showcase my personality:
​
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
​
Other facts you probably won't have time to read, but supposedly showcase my personality:
​
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
All the Wiser
the big deal
Aging has a perception problem. Baby Boomers & Gen X are wary of applying for AARP because they don’t want to feel “old”.
These consumers have a zest for life that can’t be defined by age, but perceive the AARP brand as “the promotional mail you dread receiving”.
​
the real deal
You should not be defined by your numerical age, but by your accomplishments.
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seal the deal
Print campaign using stories to celebrate the seniority of AARP’s members. Not their ages, but their accomplishments!
Photos fill the number of "accomplishments-old" they are with minimal text explaining that they are "X-amount of ____ (old)".
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The tv spot extension uses the true story of Hanne & Max's love for each other, focusing on how many reasons they have to
love each other (their ages).
​
Partner: Natalie Alcide
