If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
Other facts you probably won't have time to read, but supposedly showcase my personality:
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
Other facts you probably won't have time to read, but supposedly showcase my personality:
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
Other facts you probably won't have time to read, but supposedly showcase my personality:
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
If you saw me on the street, you’d probably think I work in Finance, not Design. That's fine with me. I'm not a pretentious Art Director: I just tell it like it is. My work reflects my approach to life + work. And yeah, I like to do both art + copy.
Also, I don't live in Brooklyn. But if I did, I'd sound like I lived there since before it was trendy to brag about it.
Other facts you probably won't have time to read, but supposedly showcase my personality:
-
Figure skater (for real)
-
Foodie
-
Sitcom-enthusiast
-
Makeup guru
-
Queens native (complete with authentic accent; although way more sophisticated than The Nanny)
-
Sing in the shower
-
Laugh at my own jokes
-
Definitely not boring (according to 98.75% of my friends)
All the Wiser
the big deal
Aging has a perception problem. Baby Boomers & Gen X are wary of applying for AARP because they don’t want to feel “old”.
These consumers have a zest for life that can’t be defined by age, but perceive the AARP brand as “the promotional mail you dread receiving”.
the real deal
You should not be defined by your numerical age, but by your accomplishments.
seal the deal
Print campaign using stories to celebrate the seniority of AARP’s members. Not their ages, but their accomplishments!
Photos fill the number of "accomplishments-old" they are with minimal text explaining that they are "X-amount of ____ (old)".
The tv spot extension uses the true story of Hanne & Max's love for each other, focusing on how many reasons they have to
love each other (their ages).
Partner: Natalie Alcide
